User Study

When clients approach us, they may not have a clear understanding of their user's needs. To inform the early design process, user/consumer studies are conducted involving individual interview sessions or focus groups. These exploratory studies can take place either in a professional testing facility or in the field (for example, at users' homes). Data can also be collected in the form of on- or off-line questionnaires and surveys. We recommend the type of user study be based on the maturity of the product and its type.