Competitive Analysis

We advocate performing simultaneous and ongoing competitive analyses of any developing product's market space. This involves determining a set of products worth looking at, coming up with appropriate categories and metrics for consideration, and then meticulously surveying the marketplace. While traditional competitive analyses employ a marketing and business development focus, we concentrate on looking at the competitive landscape from a design and usability standpoint. We produce tabulated charts on related products so that easy comparisons can be made for quick objective assessment.